#22

Ikea


Ikea is a registered trademark of Ingka Holding which is owned by the non-profit Stichting Ingka Foundation. The Ikea trademark and concept is owned by yet another private company; InterIkea Systems. And yes, it is not only the world's largest furniture manufacturer‚ it is also a charity paying the much more favorable tax rate of a charity. Kinda' reminds me of Colin Chapman and FISA. But you'll read more about that later in Chapter 2.